Strategic Management Accounting : The Emperor's New Clothes?

The term quot;strategic management accountingquot; has been in the management accounting literature for more than a decade. Despite many papers on the subject, there still seems to be a paucity of examples of strategic management accounting actually being used. This paper argues that the techniques and elements of strategic management accounting may in many cases already be found in firms. However, the information may not be quantified in accounting figures, and may not be collected and used by management accountants. Rather, the techniques for gathering and using information necessary for survival in a hostile and competitive environment may be part of the operational management of firms