Strategic management and business policy : achieving sustainability
Thomas L. Wheelen; J. David Hunger
| Year of publication: |
c 2010 ; 12. ed., international ed.
|
|---|---|
| Authors: | Wheelen, Thomas L. ; Hunger, J. David |
| Publisher: |
Boston [u.a.] : Pearson/Prentice Hall |
| Subject: | Strategisches Management | Strategic management | Theorie | Theory | Unternehmenspolitik | Nachhaltigkeit | Strategische Planung | Fallstudie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 979 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Glossar enthalten ; Glossary included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility -- Environmental scanning and industry analysis -- Internal scanning and organizational analysis -- Situation analysis and business strategy -- Corporate strategy -- Functional strategy and strategic choice -- Organizing for action -- Staffing and directing -- Evaluation and control -- Suggestions for case analysis -- Web chapter A: Managing technology and innovation -- Web chapter B: Entrepreneurial ventures and small businesses -- Web chapter C: Not-for-profit organizations -- Cases in strategic management. 0908 |
| ISBN: | 978-0-13-702915-0 ; 0-13-702915-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883031