Strategic management and online selling : creating competitive advantage with intangible Web goods
Year of publication: |
2005
|
---|---|
Authors: | Royer, Susanne |
Publisher: |
London [u.a.] : Routledge |
Subject: | Electronic commerce | Management | Internet marketing | Strategic planning |
Extent: | XV, 240 S. : graph. Darst. |
---|---|
Series: | Routledge advances in management and business studies. - London [u.a.] : Routledge. - Vol. 29 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 0-415-34994-X |
Source: |
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