Strategic management between company and nonprofit organization : marketing channel evolution
Jun Oheki
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Oheki, Jun |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Strategisches Management | Strategic management | Strategische Allianz | Strategic alliance | Unternehmen | Enterprise | Nonprofit-Organisation | Nonprofit organization | Konglomerat | Conglomerate | Vertriebsweg | Distribution channel | Marketing | Electronic Commerce | E-commerce | Theorie | Theory | Mehrgleisiger Vertrieb | Vertriebsorganisation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 199 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 167 - 198 |
| ISBN: | 3-86537-981-8 ; 978-3-86537-981-8 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003359350