Strategic management between company and nonprofit organization : marketing channel evolution
Jun Oheki
Year of publication: |
2006 ; 1. Aufl.
|
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Authors: | Oheki, Jun |
Publisher: |
Göttingen : Cuvillier |
Subject: | Strategisches Management | Strategic management | Strategische Allianz | Strategic alliance | Unternehmen | Enterprise | Nonprofit-Organisation | Nonprofit organization | Konglomerat | Conglomerate | Vertriebsweg | Distribution channel | Marketing | Electronic Commerce | E-commerce | Theorie | Theory | Mehrgleisiger Vertrieb | Vertriebsorganisation |
Description of contents: | Table of Contents [gbv.de] |
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Extent: | 199 S. graph. Darst. 21 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 167 - 198 |
ISBN: | 3-86537-981-8 ; 978-3-86537-981-8 |
Classification: | Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003359350
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