Strategic management
Lloyd L. Byars; Leslie W. Rue; Shaker A. Zahra
| Year of publication: |
c 1996
|
|---|---|
| Authors: | Byars, Lloyd L. ; Rue, Leslie W. ; Zahra, Shaker A. |
| Publisher: |
Chicago [u.a.] : Irwin |
| Subject: | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 1043 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and indexes Strategic management : an overview -- Analyzing the external environment -- Industry and competitive analysis -- Analyzing the internal environment and establishing long-range objectives -- Identifying strategic alternatives -- Global strategy -- Strategy evaluation and selection -- Implementing strategy : management issues -- Implementing strategy : tactical issues -- Strategic control, learning, and continuous improvement -- Strategic management of high-technology companies -- Case study. Banc One Corporation ; Cadillac Motor Car Division of General Motors ; Harley-Davidson roars back ; IBM reborn : restructuring a sluggish computer industry giant ; Invacard Corporation ; Nordstrom, 1993 ; Rubbermaid ; Rubbermaid Incorporated : beyond Gault ; Perdue Farms, Inc., 1994 ; Apple Computer, Inc. ; GENICOM Corporation ; Merck & Company, Inc., 1994 ; Motorola, Inc. ; Scientific Atlanta ; Clearly Canadian Beverage Corporation ; Maquiladoras : labor and manufacturing in Mexico ; Newtech Instruments Limited ; Transvit of Novgorod ; Yeu Tyan Machine Manufacturing Company, Ltd. ; H.B. Fuller in Honduras : street children and substance abuse ; Johns-Manville and Riverwood-Schuller ; Philip Morris : the export warning labels issue ; American Classic Tea : the only tea grown in America ; APA Publications ; The Faith Mountain Company ; Mike's Sandwich Shop ; River Bend East ; Akron Zoological Park, 1993 ; The Concert Choir of New Orleans, 1992 ; Metropolitan Museum of Art ; Chick-Fil-A : the taste leader ; The Walt Disney Company ; Food Lion comes to Tulsa... "Hello, I'm Diane Sawyer" ; L.A. Gear, Inc. ; A Nucor commitment ; PepsiCo and the fast-food industry. |
| ISBN: | 0-256-13619-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403700