STRATEGIC MANAGEMENT IN A CRISIS CONTEXT

The current crisis, more than any other disturbing factor, provoked a rough breach in the management’s daily routine, involving major transformations, especially in the enterprises’ strategic management. The complex reality in which a modern company activates, its position, role and responsibilities, makes its strategic management an extremely complex one, a tridimensional process, its three dimensions being: rational and analytic (economic dimension); political (human dimension); bureaucratic (organizational dimension). The strategic management implies taking into consideration simultaneously the three dimensions, each dimension having its role and importance according to the respective context. Omitting a dimension or favouring one of them against another without taking into consideration the context may lead to inadequate, incomplete and sometimes even destructive strategic and organizational behaviours.