Strategic management in action
Mary Coulter
| Year of publication: |
c2005 ; 3rd ed., intern. ed.
|
|---|---|
| Authors: | Coulter, Mary K. |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Strategisches Management | Strategic management | Theorie | Theory | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XV, 350 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types |
| ISBN: | 0-13-144680-0 ; 0-13-129388-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002157718