Strategic management in SMEs : an orientation approach
Year of publication: |
2014
|
---|---|
Authors: | Jones, Rosalind ; Sisay, Susan |
Published in: |
Handbook of research on strategic management in small and medium enterprises. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5962-9. - 2014, p. 1-21
|
Subject: | Strategisches Management | Strategic management | KMU | SME | Wettbewerbsstrategie | Competitive strategy | Marketing | Entrepreneurship | Entrepreneurship approach |
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