Strategic management in the arts

Lidia Varbanova

1. Innovation and entrepreneurship in the arts : a strategic approach -- 2. Strategic management : essence, role and phases -- 3. Strategic planning process, methods and types of plans -- 4. Strategic thinking : vision, mission and objectives -- 5. Strategic analysis : the arts organisation and its environment -- 6. Choice of strategies -- 7. Marketing, creative programming and audience development plan -- 8. Human resource management plan -- 9. Technological and production plan -- 10. Financial and fundraising plan -- 11. Implementation, monitoring and strategic reflection.

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Year of publication:	2013
Authors:	Varbanova, Lidia.
Publisher:	New York : Routledge,
Subject:	Strategisches Management \| Strategic management

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Extent:	1 online resource (xvii, 358 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 337-348) and index.
ISBN:	978-0-203-11717-0 ; 978-1-136-30245-9 ; 978-1-136-30240-4 ; 978-1-136-30244-2 ; 978-0-415-53002-6 ; 978-0-415-53003-3
Other identifiers:	10.4324/9780203117170 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014498382