Extent: | Online-Ressource (VIII, 314p. 32 illus, digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Literaturangaben Preliminary; Part 1 / Changes in the Institutional Environment; European Labour Markets: From Low to High Labour Demand Elasticities; Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution; Accounting in Europe: From National Accounting Charts to Globally Converging Standards; Banking Supervision in Europe: From Basel I to Basel II; European Entrepreneurship: From Deterministic Government Policy to Market Experimentation; Part 2 / Changes for Companies: Outside-Inside-Perspective Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle ManagementThe Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic; Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective; Part 3 / Changes for Companies: Inside-Outside-Perspective; European (Virtual) Team-Building: From Optimism to Efficiency; International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence International Supplier Relationship Management: From Transactional to Relational PurchasingPart 4 / Consequences for Germany; A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal; Back matter |
ISBN: | 978-3-8349-9254-3 ; 978-3-8349-0211-5 |
Other identifiers: | 10.1007/978-3-8349-9254-3 [DOI] |
Classification: | Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013520784