Strategic management of market niches : a model framework
Gorazd Ocvirk
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Ocvirk, Gorazd |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
[2018]: Wiesbaden : Springer Gabler |
| Subject: | Nischenstrategie | Niche marketing strategy | Strategisches Management | Strategic management | Dynamische Kompetenzen | Dynamic capabilities | Nischen-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 231 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Katholische Universität Eichstätt-Ingolstadt, 2015 |
| ISBN: | 3-658-20363-3 ; 978-3-658-20363-4 ; 978-3-658-20364-1 ; 978-3-658-20364-1 |
| Other identifiers: | 10.1007/978-3-658-20364-1 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756702