Strategic management of technological innovation
Melissa A. Schilling
| Year of publication: |
c 2013 ; 4th ed.
|
|---|---|
| Authors: | Schilling, Melissa A. |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Technologiemanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 314 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index. |
| ISBN: | 0-07-802923-6 ; 978-0-07-802923-3 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682327