Strategic market entry project
William L. Ferguson; Tamela D. Ferguson
| Year of publication: |
2011
|
|---|---|
| Authors: | Ferguson, William L. ; Ferguson, Tamela D. |
| Published in: |
Risk management and insurance review. - Malden, Mass. [u.a.] : Wiley-Blackwell, ISSN 1098-1616, ZDB-ID 1426396-8. - Vol. 14.2011, 1, p. 145-155
|
| Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Strategisches Management | Strategic management | Projektmanagement | Project management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008987544