Strategic market planning in a turbulent business environment
Ronnie Silverblatt; Pradeep Korgaonkar
| Year of publication: |
1987
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|---|---|
| Authors: | Silverblatt, Ronnie ; Korgaonkar, Pradeep |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 15.1987, 4, p. 339-358
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| Subject: | Absatzplanung | Risiko | Theorie | Theory | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003606940