Strategic marketing ambidexterity : antecedents and financial consequences
Year of publication: |
July 2016
|
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Authors: | Josephson, Brett W. ; Johnson, Jean L. ; Mariadoss, Babu John |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 4, p. 539-554
|
Subject: | Dynamic capabilities | Ambidexterity | Marketing strategy | Firm risk and return | Dynamische Kompetenzen | Organisationale Ambidextrie | Ambidextrous organization | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance |
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