Strategic marketing and business performance : a study in three European ‘engineering countries’
Year of publication: |
2010
|
---|---|
Authors: | Jaakkola, Matti ; Möller, K. E. Kristian ; Parvinen, Petri ; Evanschitzky, Heiner ; Mühlbacher, Hans |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1300-1310
|
Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Österreich | Austria | Finnland | Finland | Deutschland | Germany |
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