STRATEGIC MARKETING AND NEW PRODUCT DEVELOPMENT: AN INTEGRATED APPROACH
Year of publication: |
1993
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Authors: | Aaby, Nils-Erik ; Discenza, Richard |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 8.1993, 2, p. 61-69
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