Strategic marketing by change agents in Poland: the case of domestic marketing consulting firms
Year of publication: |
2000
|
---|---|
Authors: | Merrilees, Bill ; Serenty, Marek |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 18.2000, 5, p. 247-255
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing strategy | Marketing management | Consultants | Poland |
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