Strategic marketing
David W. Cravens ; Nigel F. Piercy
| Year of publication: |
2003 ; 7. ed., internat. ed.
|
|---|---|
| Authors: | Cravens, David W. ; Piercy, Nigel |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 843 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2000 |
| ISBN: | 0-07-115161-3 ; 0-07-246665-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765075