Strategic marketing : creating competitive advantage
Year of publication: |
2015 ; 3. Aufl.
|
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Authors: | West, Douglas S. |
Other Persons: | Ford, John B. (contributor) ; Ibrahim, Essam (contributor) ; West, Douglas C. (contributor) |
Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Marketing | Strategisches Management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXI, 571 S. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke |
ISBN: | 978-0-19-968409-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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