Strategic marketing decision making in Japanese and South Korean companies
Yang-Im Lee and Peter R. J. Trim
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Yang-Im ; Trim, Peter R. |
| Publisher: |
Oxford : Chandos |
| Subject: | Japan | Südkorea | Unternehmen | Marketing | Strategisches Management | Entscheidungsfindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 348 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84334-469-8 ; 978-1-84334-363-9 ; 1-84334-469-6 ; 1-84334-363-0 |
| Classification: | Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines ; Marketing ; Methoden und Techniken der Betriebswirtschaft |
| Source: |
Persistent link: https://www.econbiz.de/10004920596