Strategic Marketing Developments in Informational Society

The market relation is structurally reshaped in the context of informational society, which causes conceptual, management and technological mutations in marketing. A new marketing paradigm is shaped which causes management transformations through the transition to strategic marketing and changes in the specific communication mechanisms of e-marketing and cyber-marketing.

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Year of publication:	2014
Authors:	Constantinescu, Eleonora Mihaela
Published in:	Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 6.2014, 4, p. 90-95
Publisher:	Facultatea de Finante, Banci si Contabilitate
Subject:	Informational society \| digital economy \| marketing \| communication and information technologies

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

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