Strategic marketing for nonprofit organizations
Philip Kotler; Alan R. Andreasen
| Year of publication: |
c1996 ; 5th ed
|
|---|---|
| Authors: | Kotler, Philip ; Andreasen, Alan R. |
| Publisher: |
Upper Saddle River, N.J : Prentice Hall London : Prentice-Hall International |
| Subject: | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Nonprofit-Controlling | Nonprofit management control | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 632 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1991. - Includes bibliographical references and index : No price |
| ISBN: | 0-13-232547-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000549498