Strategic marketing for social enterprises in Developing nations

Nigel Chiweshe (University of KwaZulu-Natal, South Africa), Debbie Ellis (University of KwaZulu-Natal, South Africa), editors

"This book provides insights into the marketing of social enterprises from a developing state perspective as these communities are usually the ones afflicted with massive social challenges not as prevalent in developed states. It also contains practical guides to the marketing of social enterprises to ultimately provide social improvement"--

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Year of publication:	[2019]
Other Persons:	Chiweshe, Nigel (ed.) ; Ellis, Debbie (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Sozialwirtschaft \| Social economy \| Marketing \| Entwicklungsländer \| Developing countries

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Extent:	1 Online-Ressource (xxix, 373 Seiten)
Series:	Advances in business strategy and competitive advantage (ABSCA) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 07/04/2019)
ISBN:	978-1-5225-7860-4 ; 978-1-5225-7859-8
Other identifiers:	10.4018/978-1-5225-7859-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394137