Strategic marketing forecasting, market segment selection and firm performance
Year of publication: |
1994
|
---|---|
Authors: | Capon, Noel |
Other Persons: | Palij, Peter (contributor) |
Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 10.1994, 2, p. 339-352
|
Subject: | Marketing | Prognoseverfahren | Forecasting model | Theorie | Theory |
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