Strategic marketing in fragile economic conditions
Irene Samanta [editor]
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Samanta, Irene (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Marketingmanagement | Marketing management | Wirtschaftskrise | Economic crisis | Vertrauen | Confidence | Welt | World | Finanzkrise | Verbraucher |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXI, 322 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enth. 15 Beitr. Includes bibliographical references and index Relationship marketingLoyalty in crisis : evidence from Greece / Ilias P. Vlachos The evolution of trust in Japan : the case of vertical keiretsu groups / Nabyla Daidj Trust deficit in public sector : causes, consequences and strategies to mitigate / Dr. Vedantam Leela Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank / Irene Samanta Marketing strategy ; Sustainable competitive advantage in turbulent business environments : using critical organizational capabilities & resources to manage complexity / Professor Yannis A. Pollalis Eco-labels and green buying behavior : exploring the relationship between them in Mumbai city / Professor Ritu Sinha Towards leadership marketing : an exploratory and empirical study / Professor Wilson Ozuem The impact of marketing strategy in small family businesses / Professor Anastasios Ntanos The role of brand management in emerging markets / Kijpokin Kasemsap The antecedents of word-of-mouth behaviour : the service quality perspective / Ho Yin Wong How is internal marketing understood? : an examination of stakeholder perspective / Professor Wilson Ozuem E-marketing ; Growing e-marketing trends in India / Laxhminarayan Das Tourism promotion through web / Nilanjan Ray The effect of e-business in B2B relationships / Irene Samanta Electrotextiles a novel product for the textile industry / Georgios Priniotakis. |
| ISBN: | 978-1-4666-6232-2 ; 978-1-4666-6235-3 ; 978-1-4666-6233-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414992