Strategic marketing in library and information science
Irene Owens, Ed.
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Owens, Irene (contributor) |
| Publisher: |
Binghamton, NY : Haworth Northam : Roundhouse |
| Subject: | Library planning | Libraries | Marketing | Information services | Planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 254 p. |
|---|---|
| Series: | The acquisitions librarian series. - New York [u.a.] : Haworth. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Issue of The acquisitions librarian, vol. 14, no. 28, 2002 |
| ISBN: | 0-7890-2142-0 ; 0-7890-2143-9 |
| Classification: | Marketing ; Bibliotheksverwaltung ; Informationsmanagement |
| Source: |
Persistent link: https://www.econbiz.de/10004854577