Strategic marketing
Year of publication: |
2012
|
---|---|
Authors: | Kotler, Philip |
Other Persons: | Urban, Glen L. (ed., contributor) ; Roberts, John (ed., contributor) ; Silk, Alvin J. (ed., contributor) ; Wind, Yoram (ed., contributor) |
Published in: |
4150 Legends in marketing ; volume 5
|
Publisher: |
Los Angeles : SAGE |
Subject: | Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxix, 92 Seiten Illustrationen, Diagramme |
---|---|
Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 5 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Literaturangaben Enthält 10 Beiträge |
Source: | ECONIS - Online Catalogue of the ZBW |
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