Strategic marketing management and tactics in the service industry

Tulika Sood (JECRC University, India)

"This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. Each of the topics covered in the book represents a pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. It covers topics such as customer expectations and perceptions, service quality, and marketing"--

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Year of publication:	[2017]
Other Persons:	Sood, Tulika (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Dienstleistungsmarketing \| Services marketing \| Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de]
Published items:	13 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxii, 393 Seiten Illustrationen 26 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 13 Beiträge Includes bibliographical references
ISBN:	978-1-5225-2475-5 ; 978-1-5225-2476-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011644787