Strategic marketing planning
Eugene M. Johnson ; Bernard A. Rausch
| Year of publication: |
1989 ; 2. ed
|
|---|---|
| Authors: | Johnson, Eugene Manfred ; Rausch, Bernard A. |
| Publisher: |
[Boston] : American Management Assoc., Extension Inst. |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | XIII, 249 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000768564