Strategic marketing planning and positioning in voluntary non-profit organizations : empirical findings and implications for British charitable organizations
by Celine Chew
| Year of publication: |
2005
|
|---|---|
| Authors: | Chew, Celine |
| Publisher: |
Birmingham : Aston Business School Research Institute |
| Subject: | Großbritannien | United Kingdom | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
| Extent: | Online Ressource, text |
|---|---|
| Series: | Research paper series / Aston Business School Research Institute. - Birmingham, ZDB-ID 2721623-8. - Vol. 0506 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 26-09-05 |
| ISBN: | 1-85449-601-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003101878