Strategic marketing renewal, marketing outcomes, and firm performance : an empirical investigation of electrical and electronic businesses in Thailand
Year of publication: |
2010
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Authors: | Charpavang, Cattaleeya ; Ussahawanitchakit, Phapruke |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 4, p. 1-23
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Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Elektroindustrie | Electrical industry | Thailand |
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