Strategic marketing's new challenge
Year of publication: |
1983
|
---|---|
Authors: | Cravens, David W. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 26.1983, 2, p. 18-24
|
Subject: | Absatz | Ansatzplanung |
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