Strategic modeling to improve services and operation to energy industries' customers
Carlos Alberto Fróes Lima, Bernardo Marega Luz, Sílvia Tamada Takemoto, Paulo Barisson Jr., Roberto Antônio Terencio Tezzin, Luciano E.A. Peres, Tales Neves Anarelli, Andrea Florencio da Silva
Year of publication: |
November 2016
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Authors: | Lima, Carlos Alberto Fróes ; Luz, Bernardo Marega ; Takemoto, Sílvia Tamada ; Barisson, Paulo ; Tezzin, Roberto Antônio Terencio ; Peres, Luciano E. A. ; Anarelli, Tales Neves ; Silva, Andrea Florencio da |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 4862-4869
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Subject: | Customers' attendance | Operational improvement | Customers' demands anticipation | Relationship | Attendance strategies | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Strategisches Management | Strategic management |
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