Strategic network marketing in technology SMEs
Rosalind Jones; Mari Suoranta; Jennifer Rowley
| Year of publication: |
2013
|
|---|---|
| Authors: | Jones, Rosalind ; Suoranta, Mari ; Rowley, Jennifer |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 671-697
|
| Subject: | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Produktentwicklung | New product development | Großbritannien | United Kingdom | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776454