Strategic orientation in handicraft subsistence businesses in Oaxacak, Mexico
Year of publication: |
2014
|
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Authors: | Mendoza-Ramirez, Luis ; Toledo-López, Arcelia |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 476-500
|
Subject: | strategic orientation | exploratory | subsistence business | handicraft | business performance | Mexico | Mexiko | Strategisches Management | Strategic management | Subsistenzwirtschaft | Subsistence economy | Unternehmenserfolg | Firm performance |
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