Strategic orientation : market changer or market defender?
Year of publication: |
2023
|
---|---|
Authors: | Dahlquist, Steven ; Lehnert, Kevin |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 1, p. 5-16
|
Subject: | criticism | legitimacy | marketing ideology | marketing strategy | strategic orientation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
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