Strategic orientations and mass customisation capability : the moderating effect of product life cycle
Year of publication: |
2015
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Authors: | Wang, Qiang ; Wang, Zhiqiang ; Zhao, Xiande |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 17 (1.9.), p. 5278-5295
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Subject: | mass customisation capability | marketing operations management interface | strategic orientation | contingency effect | product life cycle | China | Produktlebenszyklus | Product life cycle | Mass Customization | Mass customization | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
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