Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Year of publication: |
2022
|
---|---|
Authors: | Akgün, Ali E. ; Polat, Volkan |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 4, p. 918-931
|
Subject: | Adaptability | Dynamic capabilities | Innovation | Marketing capability | Marketing strategy | Strategic orientations | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage |
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