Strategic orientations, marketing capabilities and firm performance : an empirical investigation in the context of frontline managers in service organizations
Marios Theodosiou; John Kehagias; Evangelia Katsikea
Year of publication: |
2012
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Authors: | Theodosiou, Marios ; Kehagias, John ; Katsikea, Evangelia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1058-1070
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Subject: | Bankmarketing | Bank marketing | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor | Performance-Messung | Performance measurement |
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