Strategic orientations, marketing proactivity and firm market performance
David Gotteland, James Shock, Shikhar Sarin
| Year of publication: |
2020
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|---|---|
| Authors: | Gotteland, David ; Shock, James ; Sarin, Shikhar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 610-620
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| Subject: | Technological orientation | Market orientation | Market pioneering | Marketing proactivity | Firm's market performance | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422374