Strategic pathways to cost-effective service excellence
Year of publication: |
2020
|
---|---|
Authors: | Wirtz, Jochen |
Published in: |
The Routledge handbook of service research insights and ideas. - London : Routledge, ISBN 978-0-8153-7253-0. - 2020, p. 257-279
|
Subject: | Dienstleistungsqualität | Service quality | Kosten-Wirksamkeits-Analyse | Cost-effectiveness analysis | Strategisches Management | Strategic management |
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