Extent: | 1 Online-Ressource (24 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Camilleri, M. A. (2018). Strategic Planning and the Marketing Effectiveness Audit. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 7, pp. 117-135), Cham, Switzerland: Springer Nature Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2017 erstellt |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M1 - Business Administration ; M10 - Business Administration. General ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012907536