Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography
Year of publication: |
1986
|
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Authors: | Ryans, Cynthia C. |
Other Persons: | Shanklin, William L. (contributor) |
Publisher: |
Metuchen, NJ [u.a.] : Scarecrow Press |
Subject: | Hochschule | Higher education institution | Hochschulpolitik | Higher education policy | Studierende | Students | USA | United States |
Description of contents: | Description [loc.gov] |
Extent: | xiv, 266 p 23 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie ; Bibliography |
Language: | English |
Notes: | Includes bibliographies Includes indexes |
ISBN: | 0-8108-1891-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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