Strategic planning of new product introductions : integrated planning of products and modules in the automotive industry
Year of publication: |
2021
|
---|---|
Authors: | Bersch, Christopher V. ; Akkerman, Renzo ; Kolisch, Rainer |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 105.2021, p. 1-12
|
Subject: | Mixed integer programming | Modularization | Resource utilization | Strategic planning and management | Kfz-Industrie | Automotive industry | Produktionsplanung | Production planning | Ganzzahlige Optimierung | Integer programming | Unternehmensplanung | Corporate planning | Produktentwicklung | New product development | Innovation | Modularisierung | Modularity | Strategisches Management | Strategic management |
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