Strategic Planning Using QFD
Purpose - This paper outlines the use of quality function deployment (QFD) for strategic planning.QFD provides a comprehensive process for defining the issues facing an organisation in terms ofcustomer and stakeholder outcomes, natural segments and key strategic opportunities.Design/methodology/approach - An explanation and overview of the two core stages of strategicplanning using QFD are followed by three case examples.Findigs- Strategic QFD avoids complex matrix analysis and instead moves directly to conceptgeneration and evaluation. One of the main benefits of strategic QFD is the level of commitment andsupport for the resulting strategy throughout the organisation. This paper also shows how strategicQFD can be used to identify and optimise internal capabilities and to find and address specificopportunities.Practical implications- Strategic planners will find that QFD-based philosophy and methods areuseful tools for the creation of a customer-driven strategy.Orginality/value - This paper provides insight for practitioners and academics into how strategicQFD systematically translates vision into action, targeting opportunities and creating innovative strategiesthat are stable even in fast-changing environments.
Year of publication: |
2004
|
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Authors: | Killen Catherine ; Walker Mike ; Hunt Robert |
Publisher: |
Environment Institute of Australia and New Zealand |
Saved in:
freely available
Saved in favorites
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