Strategic positioning and strategic types of small firms
Year of publication: |
2014
|
---|---|
Authors: | Garcia Perez, Ana Maria ; Yanes-Estévez, Vanessa ; Oreja-Rodríguez, Juan Ramón ; González-Dávila, Enrique |
Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 21.2014, 3, p. 431-449
|
Subject: | Performance | Rasch model | Strategic positioning | Strategic management | Strategic reference points | Strategic types | Strategisches Management | Wettbewerbsstrategie | Competitive strategy | Unternehmenserfolg | Firm performance | KMU | SME |
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