Strategic pricing and advertising in the presence of a counterfeiter
Year of publication: |
July 2016
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Authors: | Buratto, Alessandra ; Grosset, Luca ; Zaccour, Georges |
Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 27.2016, 3, p. 397-418
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Subject: | counterfeiting | pricing | advertising | dynamic games | Werbung | Advertising | Produktpiraterie | Product counterfeiting | Preismanagement | Pricing strategy | Spieltheorie | Game theory | Dynamisches Spiel | Dynamic game | Konsumentenverhalten | Consumer behaviour |
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