Strategic purity: a multi-industry evaluation of pure vs. hybrid business strategies
Year of publication: |
2007
|
---|---|
Authors: | Thornhill, Stewart ; White, Roderick E. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 28.2007, 5, p. 553-561
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Bewertung | Evaluation |
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