Strategic Relationship Between Advertising Clutter and Polychronic Time Use: A Study of Indian Youth
Year of publication: |
2008
|
---|---|
Authors: | Kansal, Purva ; Aggarwal, Divya |
Published in: |
Journal of Asia Business Studies. - Emerald Group Publishing Limited, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 2.2008, 2, p. 52-60
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising clutter | Polychronic time use | Advertising strategies | Nomadic behvior | Consumer behavior |
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